Tuesday, August 25, 2020

Sample Resume - High School - Work Experience Essays - Economy

Test Resume - High School - Work Experience Massah Sheriff 24 Gomana Street Slack Creek, OLD 4127 cell: 0412853256 email: [emailprotected] Objective: To get low maintenance position as a renewal colleague at Woolworths Sunnybank Hills. Experience One Stop Pizza and Kebabs Stock Rotation Sales Register Cash Handling Cleaning, Store Set Up Store Closing Procedures Client support KFC Position: Customer administration colleague Stock turn Unpacking stock Sales register, cash taking care of on drive-through and front counter Cleaning, Store Set Up Store Closing Procedures Accomplishments Endorsement ll Health Services 2015 Testament lll Health Services 2016-11-28 CPR for life in schools Certificate for Participation 2016 Interests/Activities Finding out about different societies Design Learning Other societies Reference Chole Martin KFC Manger M: 0428933899 Email: [emailprotected] Tammy Vonhill KFC Manger M: 0407674530

Saturday, August 22, 2020

Blowfish Algorithm Advantages and Disadvantages

Blowfish Algorithm Advantages and Disadvantages Blowfish is a keyed (snippet of data that decides the utilitarian yield of a cryptographic calculation or figure), symmetric cryptographic square figure. It was structured by Bruce Schneier in 1993. From that point forward it has been broke down significantly, and it is gradually picking up acknowledgment as a solid encryption calculation. Blowfish is without permit and is accessible out of control situation employments. It is additionally a symmetric square figure that can be utilized as a drop-in swap for DES or IDEA. It takes a variable-length key, from 32 bits to 448 bits, making it perfect for both household and exportable use. Blowfish is likewise one of the quickest square figures out in the open use, making it perfect for an item that capacities on a wide assortment of processors found in cell phones just as in note pad and personal computers. The primary usage of the Blowfish Algorithm in LabVIEW. With this arrangement of subvi’s one can scramble information in LabVIE W without the need of outer programming. This can be utilized to send information safely over Data attachment just as TCP and UDP interchanges alongside shield remote control frameworks from unapproved access, by encoding the control correspondences. .( B. Schneier, Applied Cryptography, John Wiley and Sons, New York, 1994.) 3.2 Strategies and Mechanisms Blowfish has a 64-piece square size and a key length of some place from 32 bits to 448 bits. The calculation comprises of two sections. One is a key-development part and one more is an information encryption part. Key development changes over a key of all things considered 448 bits into a few subkey exhibits totaling 4168 bytes. It is a 16-round Feistel figure and uses enormous key-subordinate S-boxes (essential part of symmetric key calculations which performs replacement). Each round comprises of a keydependent change, and a keydependent replacement. It is additionally comparable in structure to CAST-128, which uses fixed S-boxes. Blowfish is appropriate for application where the key doesn't change every now and again, similar to a correspondence interface or a programmed record encryptor. It is altogether quicker than most encryption calculation when on 32-piece microchip with huge information reserves. (Quick Software Encryption, Cambridge Security Workshop Proceedings December 1993) 3.3 The Feistel structure of Blowfish A Fiestel arrange is a general strategy for changing any capacity (for the most part called F-work) into a stage. It was inented by Horst Fiestel and has been utilized in many square chiper structured. The chart beneath shows the activity of Blowfish. Each line speaks to 32 bits. The calculation keeps two subkey clusters: the 18-section P-exhibit and four 256-passage S-boxes. The S-boxes acknowledge 8-piece information and produce 32-piece yield. One section of the P-cluster is utilized each round, and after the last round, every 50% of the information square is XORed with one of the two s taying unused P-passages. The outline to the correct shows Blowfish’s F-work. The capacity parts the 32-piece contribution to four eight-piece quarters, and uses the quarters as contribution to the S-boxes. The yields are added modulo 232 and XORed to deliver the last 32-piece yield. Since Blowfish is a Feistel arrange, it very well may be rearranged just by XO7Ring P17 and P18 to the figure content square, at that point utilizing the P-passages in turn around request. Blowfish’s calculation introduce with the P-cluster and S-boxes. The mystery key is then XORed with the P-passages all together and afterward utilize a similar technique to scramble all the zero string. The significant ciphertext replaces P1 and P2 then scramble the new P1 and P2 with the adjusted subkeys. Presently the yield is P3 and P4. By and large Blowfish calculation will rehash multiple times so as to figure new subkeys for the P-exhibit and the four S-boxes. It is about 4KB information is prepare d.

Thursday, July 30, 2020

What Is a Conditioned Stimulus

What Is a Conditioned Stimulus Theories Behavioral Psychology Print Conditioned Stimulus in Classical Conditioning By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on September 22, 2019 More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology In classical conditioning, the conditioned stimulus is a previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response. Illustration by Emily Roberts, Verywell How Does the Conditioned Stimulus Work? Ivan Pavlov first discovered the process of classical conditioning in his experiments on the digestive response of dogs. He noticed that the dogs naturally salivated in response to food, but that the animals also began to drool whenever they saw the white coat of the lab assistant who delivered the food. The previously neutral stimulus (the lab assistant) had become associated with an unconditioned stimulus (the food) that naturally and automatically triggered a response (salivating). After the neutral stimulus had become associated with the unconditioned stimulus, it became a conditioned stimulus capable of triggering the conditioned response all on its own. Examples Suppose that the smell of food is an unconditioned stimulus and a feeling of hunger is the unconditioned response. Now, imagine that when you smelled your favorite food, you also heard the sound of a whistle. While the whistle is unrelated to the smell of the food, if the sound of the whistle was paired multiple times with the smell, the sound alone would eventually trigger the conditioned response. In this case, the sound of the whistle is the conditioned stimulus. The example above is very similar to the original experiment Pavlov performed. The dogs in his experiment would salivate in response to food, but after repeatedly pairing the presentation of food with the sound of a bell, the dogs would begin to salivate to the sound alone. In this example, the sound of the bell was the conditioned stimulus. There are plenty of examples of how neutral stimuli can become a conditioned stimulus through association with an unconditioned stimulus. Lets explore a few more examples. A hotel concierge begins to respond every time he hears the ringing of a bell. Because the bell has become associated with the sight of customers needing assistance, the bell has become a conditioned stimulus.You are out riding your bike one day and are attacked by a dog. Now, the place where you were attacked has become a conditioned stimulus and you experience fear every time you pass that spot.Students hear the sound of a bell right before they are released for lunch. Eventually, just the sound of the bell alone causes the students to become hungry.You eat a burrito for lunch but become ill shortly after. While the food you ate was previously a neutral stimulus, it becomes a conditioned stimulus through its association with the unconditioned stimulus (illness). As a result, you may develop a taste aversion in which just the idea of eating that same food again causes you to feel ill.The lunch bell rings every day right before class is excused for lunch. After a while, you begin to salivate in anticipation of lunch whenever you hear the bell ring.

Friday, May 22, 2020

Criminal Law And Its Effect On Society - 927 Words

Criminal law is an immense part in society, including the following functions: to deter a person from acts that harms them or society. Additionally, people who do not follow the rules that are being set by the authority, they will be punished. The criminal law is formed to guide the general public behaviour, which are seen acceptable by society. (Jonathan Herring criminal law eighth edition) Criminal laws are set of rules, created by the authority to establish control in society. While, morality is the principles and values that are recognised by society to institute right from wrong and good from bad. As there are different cultures, age groups and gender in society have different beliefs, attitudes and values as Jock Young has pointed out. What one may view as moral others may view immoral. While society goes through development, people’s views change and the way they react to certain ideas such as manner offences (littering). The definition of ‘morality’ has changed over time and will have different meaning for various cultures. Another main reason why law should not enforce moral ideas is because there are different concepts in society in which they view moral. (Regina v R) is a case that challenges the idea of morality, where a husband rapes his wife. In 1736 Chief Justice Hale had argued â€Å"the husband cannot be guilty of rape committed by himself upon his lawful wife†. On the other hand, this was a time when the law was based on religion values and people use toShow MoreRelatedCriminal Law And Its Effect On Society853 Words   |  4 Pagesthis learner to elaborate more on â€Å"which laws this learner believe are considered criminal by the larger society, but may be considered acceptable by the groups lacking wealth†? (Martin, 2016. Para. 1). Well, this learner will try to address this question. As we know criminal laws were created for us as a society to follow, maintain, and be punished if the law is broken. Now, that sounds really good, but as a society this is not true, because these laws are look good on paper, and are supposed toRead MoreCriminal Law And Its Effect On Society951 Words   |  4 PagesThe start of a criminal punishment started in the Code of Hammurabi then followed by common law. Common law no longer functions in the definition of crime and how they could only be committed in a certain way. The criminal law was created to fit into the modern definition of crimes and the new understanding of criminal acts. Criminal law is to punish criminal and deter crime that goes against norm social behavior. The law breaking has potential punishment whichRead MoreEssay The Contrast and Comparison of Crime in Our Society1032 Words   |  5 Pageshas diverse effects on society in various ways, shapes or form. These criminal effects are impacted either on an individual basis or a continual basis in our everyday lives. These effects or outcomes, if you will, are prevalent on our streets we live on, the neighborhoods we are in, and even the states that we live in. The end result of crimes in our society has many different physical, financial, and emotional impacts. Among those influenced are the public, the victim, and the Police/Law EnforcementRead MoreThe Laws Enforced By Police Have Multiple Effects On The Citizens1535 Words   |  7 PagesThe laws enforced by police have multiple effects on the citizens that they control. Quite often, these laws are too harsh and upheld as a means of catching the minor crimes as opposed to the more severe ones. This creates an effect on citizens that manipulates their minds and emotions. The criminals become easier to pick out of the crowd and revert to a life of crime rather than back into society as honest citizens. People in society live in fear of whether they did or are going to do somethingRead MoreCriminal Justice: Concept, Process, System, and Agencies Essay668 Words   |  3 PagesCriminal Justice: Concept, Process, System, and Agencies Helen Jordan-Seals CRJS 1001-12 – Contemporary Criminal Justice System July 29, 2012 The Criminal Justice System goes as far back as the days of Jesus. There were Soldiers who acted like policeman, the tribune which was the court system, and Caesar, Herod and even Pontius Pilate stood as judge. The prison system was that of dark caves and dungeons. As we journey to the twenty-first century, nothing has genuinely changed. Read MoreJuvenile Delinquency : Should Severity Of Punishment For Young Offenders Be The Same As Adults?1200 Words   |  5 Pagesdevelopments, â€Å"the law affects nearly every aspect of our lives every day† (â€Å"Canada’s System of Justice†, 2015, p. 1), including laws for crimes, rules of conduct, and solutions of conflicts. As one of the developed countries among the world, Canada’s national government has developed a complete justice system with a series of laws, sentences, punishments, and programs. This system is aiming to avoid the occurrence of crimes, protect citizens’ safety, and ensure normal op erations in the society. In today’sRead MoreEssay on Criminal Sentencing Purpose1300 Words   |  6 Pages Criminal Sentencing purpose There was once a Television show name â€Å"Berretta† and the show theme song said do not do crime if you cannot do the time. That is a true saying, one that should be on every criminal mind why they are committing a crime. Sentencing a criminal for crimes for which they have been convicted of is their due punishment according to the severity of the crime committed. The Courts have for centuries punished criminals according to the belief of the society in whichRead MorePrisoners Rights954 Words   |  4 PagesSociety Tiffany Horvath SOC 305: Crime and Society Instructor: Efua Akoma October 28, 2013 If you asked 100 random people to describe a criminal, they would describe someone uneducated, in and out of the justice system, a minority or just a basic street criminal. â€Å"National surveys suggest that when Americans think about crime, they see the face of a black jobless high-school dropout from a broken home† (Society, 2013). â€Å"Federal researchers found, for example, that many prisonersRead MoreThe Criminal Justice System in Canada1343 Words   |  6 PagesEvery country has a justice system in place in their society in order to maintain peace and equality. The Criminal Justice System gives civilians the opportunity to receive integrity through a legal system while giving them a fair chance to deal with negligence and misconduct. There are several components that work together to enforce the purpose played by the Criminal Justice System. Most obviously, it includes the rules and laws entrenched in the Charter and Constitution in which prosecutors andRead MorePrison Reflection Paper974 Words   |  4 Pagesdescribes the effect of stigma and punitive punishment on the life of offender after re-entering back into society. Reintegration is the most difficult issue for the correctional system due to the safety of the community and increases chances of recidivism. Reintegration is the process where an offender is prepared to return safely to the society as a law-abiding citizen after serving their prison time. A life of imprisonment is a process where individuals are separated from society and forced them

Sunday, May 10, 2020

How Relevant Is the Marxist Critique of Capitalism to the...

Throughout the past century, the modern international system has been characterized by dominant practices in all of its distinct sectors. In the economic sector, capitalism has been a key economic activity since the 16th century in the form of mercantilism (Encyclopà ¦dia Britannica Online 2014). Since then, capitalism has evolved to become the principal economic model in the modern international system in the form of neo-liberal capitalism. For this reason, it has been shaping, and continues to shape, societies on a global scale. Although it can be said that capitalism has prospered throughout the centuries and has turned into a strong economic practice, it hasn’t been exempt of criticism. Marxist school of thought sets forth the most†¦show more content†¦For this reason, this work aims to determine that Marxist critique of capitalism is still pertinent to the understanding and analysis of the modern international system. The founding of Marxist core ideas in the mid 19th century is a general critique towards worldwide capitalist economic practices, and attributes to it the reproduction of injustice as well as social inequality in societies. The modern international system is still governed by the same dominant capitalist economic practices, which reproduce similar exploitative conditions as it did when Marxist critiques emerged. Hence, the employment of Marxist critiques of capitalism is still applicable for the evaluation of the modern international system. To achieve this work’s objective, the subsequent structure will be followed. First, this work will present a general explanation of how Marxist critiques of capitalism provide a general comprehension of the modern international system’s evolution. Second, Marxism presents serious appraisals concerning the 19th century world dominant structure of capitalism. This work argues that even though more than 150 years have passed since the birth of Marxism, Marxist critiques of capitalism still explain the reproduction of the system’s dynamics and conditions such as injustice and social inequality. Lastly, this work will explore and expose the fundamentalShow MoreRelatedKarl Marx And The Communist Manifesto Essay1691 Words   |  7 Pagesfriend, Friedrich Engels (1820-1895), founded the Marxist Theory. Both men were philosophers, however were referred to as revolutionaries. ‘The Communist Manifesto’, was written collaboratively by both Marx and Engels, as t hey explored the argument that â€Å"history and progress can be seen dialectically as societies shift from one mode of production to another†. This will be argued through a contextual account of Marxism, its development, critiques, and both the dependency theory and critical theoryRead MoreA Critique Of Capitalism : A Love Story ( 2009 ) By Michael Moore Essay1821 Words   |  8 PagesCentury: The Failure of Marxism in a Critique of Capitalism: A Love Story (2009) by Michael Moore In this sociological study, an analysis of the rise of neoliberalism and the failure of Marxist ideology in the film Capitalism: A Love Story (2009) by Michael Moore. Moore’s film emulates the failed attempts to control and regulate a capitalist system that exploits the worker and the general public for the greater monetary profit of the ruling classes. In this system, the power of banking institutionsRead MoreA Critical Comparison Of Marxist Theory And Merton’S Strain1530 Words   |  7 PagesCritical Comparison of Marxist Theory and Merton’s Strain Theory of Deviance. Introduction: This particular work will consist of a critical theoretical review and a comparative analysis on two criminological theories. For the comparison I have chosen Marx’s theory of crime and Merton’s strain theory of deviance. My critical comparison analysis will emphasise the central concepts and arguments within both theories and how each theory explains crime. The analysis will then explore modern day studies in whichRead MoreThe Growth And Development Of A Free Market3553 Words   |  15 PagesINTRODUCTION ‘What development means depends on how the rich nations feel, ‘Environment’ is no exception to this rule’. (Sachs, 1992, p.26) Ever since the 1970s, capitalism has entered into the era of neoliberal development. Simply put, capitalism is an economic system that propagates private and or corporate ownership trough investments. Private decisions, prices, production and distribution of goods are determined by the competition in a free market. All of this in turn decides the path of aforementionedRead MoreSociology and Social Change6068 Words   |  25 PagesSOCIOLOGY AND SOCIAL CHANGE    The air does not cease to have weight, writes Durkheim, although we no longer feel that weight.(1) The point is, of course, how do we know that there is that thing called air out there if we do not feel its presence? What Durkheim was interested to show, indeed, was that those elements of reality that he came to call social facts(2) were out there, regardless of whether the individuals felt their presence or not. Actually, the individuals are almost never awareRead MoreSociology and Social Change6058 Words   |  25 PagesSOCIOLOGY AND SOCIAL CHANGE    The air does not cease to have weight, writes Durkheim, although we no longer feel that weight.(1) The point is, of course, how do we know that there is that thing called air out there if we do not feel its presence? What Durkheim was interested to show, indeed, was that those elements of reality that he came to call social facts(2) were out there, regardless of whether the individuals felt their presence or not. Actually, the individuals are almost never awareRead MoreSociology of Health2696 Words   |  11 PagesSociologists show how wellness and disease, the treatment and explanation of illness production in a social organization can be understood differently from a medical perspective of nature, biology, and lifestyle in an attempt of explaining sickness (Bahar, 2013). It is a significant facet of interpreting biological information that shows the creation of health and disease in a political, social, and cultural environment. In describing various social phenomena, sociolo gists examine how social life impactsRead MoreMarxism Within Blt5219 Words   |  21 Pagespolitical opponents thought it beneficial to disclose Obama’s connections to a Black Theology of Liberation. Through this research I seek not only to obtain a broader understanding of this particular theology of liberation, but also to understand the Marxist ideological concept within the Black Theology of Liberation. Towards the culmination of the decade which witnessed the peak of the Civil Rights movement, black churches throughout America in the 1960s began to search for avenues through whichRead MoreCleanth Brookss Essay Irony as a Principle of Structure9125 Words   |  37 PagesHistorical Materialism we can still hear the echoes of those exaggeratedly sanguine hopes that many of us cherished concerning the duration and tempo of the revolution. The reader should not, therefore, look to these essays for a complete scientific system. Despite this the book does have a definite unity. This will be found in the sequence of the essays, which for this reason are best read in the order proposed. However, it would perhaps be advisable for readers unversed in philosophy to put off theRead MorePolitical Risk Management and Insurance: A Contextual Comparison12751 Words   |  51 PagesName] Abstract This dissertations presents concept of political risk in the context of Efficient Market Theory (Hypothesis) and State capitalism. The paper explores the link between the three ways of insuring political risk to economic theories. Using case study of a multinational firm the political regime and its effect has been explored on business situations and how it can be managed. Political risks are the threats arising for a business due to the actions of a host government. Multinational firms

Wednesday, May 6, 2020

Developmentally appropriate and child-centered curricula Free Essays

Ensuring that curriculum in early childhood education is both developmentally appropriate and child-centered involves educators making decisions about the most relevant content to include in the curriculum based on the needs, interests and capabilities of the learners. Developmental psychologists such as Erik Erikson and Jean Piaget, have done extensive work in describing the cognitive changes that children go through throughout their lifetime. Knowledge of these changes is important in guiding decisions about curricula content, material and activities. We will write a custom essay sample on Developmentally appropriate and child-centered curricula or any similar topic only for you Order Now Piaget proposed that each child moves progressively through each of four stages of cognitive development as they mature physically. These are the sensorimotor, preoperational, concrete operational and formal operational periods. At the early childhood level a child is in the sensorimotor and preoperational stages which lasts between ages zero (0) to two (2) years old and two (2) to seven (7) years respectively. Children first â€Å"learn about their surroundings by using their senses and motor skills†.  (Slavin, 2000, p. 33). Edwards (2005) believes that these stage-based characteristics that Piaget has identified are important starting points for curriculum design as educators need to have a clear understanding of the characteristics of learners before any decision can be made about what curricula content to deliver to them. In designing an early childhood curriculum Jalongo, Fennimore, Pattnaik, Laverick, Brewster, and Mutuku (2004) contend that the child must figure at the center of this process. As a results the developmental needs of the child must be first and foremost in the mind of the educator as decisions are made about curricula content and structure. First and foremost an early childhood curricula must be specific to the early childhood level. Jalongo et al (2004) caution that early childhood programs must be designed specifically for early childhood education â€Å"rather than replicate the curriculum and pedagogy that characterizes later academic experiences† (p. 145). Consequently tasks should be so designed so that they are manageable based on the cognitive and physical capabilities of the children. Additionally the designers of curricula material need to ensure that such programs and the material that go along with them are innovative. Educators in the field should work collaboratively in deciding on the most appropriate material to include in the curriculum. Moreover when it comes to actual classroom implementation the curriculum should be used as a guide and not as an absolute (Jalongo et al, 2004). This means that teachers should be flexible in implementing aspects of the curriculum based on the unique needs of their particular set of learners. Furthermore curricula should be continuously improved to reflect new knowledge about how children at the early childhood level learn. For each group of students the curriculum should be adopted to better serve their needs and challenges. Consideration must be given to the particular ethnic, cultural, and language characteristics of the children concerned and seek to meet them where they are. This means that, rather than trying to force children into a pre-made mold, educators must ensure that the children are the basis used in constructing the mold. Evidently the task of designing developmentally appropriate curriculum, though it is left mainly up to the educator who interacts most intimately with the students, must take into account the specific needs, interests and capabilities of learners. Educators cannot leave the child out of planning the early childhood curriculum. Failure to include the group at which early childhood programs are geared will only result in failure both on the part of the educator and the learner. References Edwards, S. (2005, Mar). Children’s learning and developmental potential: Examining the theoretical informants of early childhood curricula from the educator’s perspective. Early Years, 25(1), 67–80. Jalongo, M. R., Fennimore, B. S., Pattnaik, J., Laverick, D. M., Brewster, J. Mutuku, M. (2004, Dec). Blended perspectives: A global vision for high-quality early childhood education. Early Childhood Education Journal, 32(3), 143-155. Slavin, R. E. (2000). Educational Psychology: Theory and Practice. (6th ed.). Boston: Allyn and Bacon. How to cite Developmentally appropriate and child-centered curricula, Papers

Wednesday, April 29, 2020

The Argument of Victorias Secret to Make Strategies for Sell

Introduction The world is changing due to changes brought about by technology. Business environment is increasingly getting competitive. Firms are finding it difficult to manage this competition due to a number of factors. According to Kate (78), it is practically impossible to find the best strategy that would last a lifetime without a need for regular adjustment.Advertising We will write a custom essay sample on The Argument of Victoria’s Secret to Make Strategies for Sell specifically for you for only $16.05 $11/page Learn More The ability of a firm to adjust to changes within the environment will always determine its success or failure within that market. Coming up with the right strategy should always be followed by swift implementation in order to achieve the desired result. Marketing planning can be a very challenging task, especially in a market with varying characteristics. The planning will also depend on the size of the firm and the pro duct offered to the market. This is the type of challenge Victoria’s Secret faces in the market for lingerie. The approach used in marketing this product is the United States may not be the same as the approach needed in the British markets. When developing a marketing plan, it is always important that the concerned individuals understand the nature of the product and the target customers. As Klasse (87) state, marketing planning and strategy development should not be left to the marketing department alone. Success in this planning will benefit the entire firm. Organizational structure clearly stipulates people responsible for making various decisions at various levels. However, it should be appreciated that all members of the organization, irrespective of their position within the firm, have a role to play. They can help come up with strategies that are able to meet the demands of the market. The research will be based on Victoria’s Secret, which has had massive succe ss for the past one decade. This research focuses on analysis of various strategies that can help a firm succeed in the market and how the implementation should be conducted, including the relevance using the image of women in advertising. Purpose and scope The world market in the finance industry has become very competitive. Various firms have come to the realization that internationalization is the best way through which they can succeed in the market. For this to be possible, it is important that the management develop strategies that would help it in the international market. In the world of advertising, the use of image of women is very common. This is because of the perception of the society towards women. There has been a general perception among the society that women have spectacular image while men are the spectators. Anything that is appealing to the eye is always associated to women. According to Poole (56), an angel is believed to be the most beautiful being, and its be auty can only be compared to that of women. In the marketing arena, this message has sunk, and most firms prefer using the image of women to help advertise their product.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A top model car would be advertised using a model whose image is believed to present the beauty of the product on advertisement. There has been a movement in various western countries, which is against using the image of a woman in advertising. To this group, this is an act of discrimination against women, and the practice should not be tolerated in the current 21st century. This means that marketers would always find themselves at cross roads. This is because the female image remains the best image to use when advertising. On the other hand, these firms are struggling to ensure that they are not seen to be using the image of women in an inappropriate manner. The situation ca n be worse if the firm is dealing in products that would demand the image of a woman in a manner that a fraction of the society finds indecent. This is the situation that Victoria’s Secret found itself following its advertisement of sexy little geisha. This would be the focus of this paper. Strategies Used by Victoria’s Secret in Promoting Sales of its Products Victoria’s Secret is one of the leading US lingerie shop that was started in June 1972. When started, the management of this firm was focused on the local market in the United States. However, this firm has been expanding ever since, and there has been an urge to venture into the global markets. The firm has made successful entry into selected European countries, Canada and some states in North America. As this was taking place, not all was getting easy for this firm. There were other multinational apparel firms that were developing and finding their way into the markets Victoria’s Secret had consi dered exclusively its. The level of competition was getting higher, especially with the entry of various apparel shops and several designers into this market. Victoria’s Secret had to come up with measures that could help it counter this challenge. The firm has to develop measures that would ensure that it remained competitive in the United States, in the European markets and other markets in North America. The strategy was to be developed, and the sooner it came, the better it would serve the firm. Victoria’s Secret came up with a secret that would help them increase their sales in the market. In this new strategy (secret), the marketing team decided to increase the number of influx into the firm’s stores through a strategy that many firms had never thought of. The firm decided to give out several items free to various customers who were staying near enough to their stores. The strategy to give out free sample to their customers came out of a research that conf irmed three most important facts behind their secret. The first fact is that human, by nature, like free items despite the value of the item. When one is offered a free item by an outlet considered classy, they would make an effort to go for it even if they are rich. The second point is that most sales in various retail shops are always due to impulse buying.Advertising We will write a custom essay sample on The Argument of Victoria’s Secret to Make Strategies for Sell specifically for you for only $16.05 $11/page Learn More An individual would set aside 50 dollars to make a simple shopping. However, when the individual comes across attractive items in the shop, he or she would end up spending 150 dollars. This impulse buying is always motivated by the sense of sight. The third fact is that there are a large section of the middle class who believe that such shops as Victoria’s Secret price their products too expensively that they are not i n a position to make a purchase. They therefore refrain from such shops even without making attempts. The strategy was therefore, meant to attract people to the stores of this firm. The free samples came in different categories as identified below. Offering free panties was one of the most popular strategies. The firm would advertise through various media channel that at specific time, they would be offering free panties to the customers who will visit the shop. With this announcement, customers would come to the shop to take the gifts that the firm offers. During this process, two things will take place. First, those who come to the shop will engage in impulse buying. This is because pro to customers visit the management would ensure that there is a proper arrangement of other products on sale in a very attractive manner. They will take their free panty, which may be worth 11 dollars, and buy items that would earn this firm a profit of about 100 dollars. Besides this instant profit , the spectacular nature of the store, and the appealing display of the products would easily turn these visitors into loyal customers. Those who will not be in a position to buy an item during the visit would be convinced that the shop stocks products that meets and even surpasses their expectations. They would seriously consider making a visit to the store to make a purchase of a product that he or she considered as appropriate. Another strategy would be offering customers limited time coupons. In this strategy, the firm would offer its customers discount of up to 12 percent of their purchase. This would especially be on the products that are considered sources of income of the firm. This is always the pink panties, which is the main product of this firm. The firm will offer the discount, but in a manner that may not bring losses to the firm.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The secret behind this strategy is that when offered a discounted product, a customer will always form an attachment with the company. They will feel obliged to make the shop their preferred shop within the locality. This will in turn, increase the market share of this firm within this industry. Another strategy that this firm uses is bargain sales during selected times within the year. In this strategy, the firm would allow all its customers to engage in bargains on all the products that are on sale (Klasse 38). This practice is unheard of in major apparel shops in this country. In most of these shops, the price is always set and placed on tags on the item and a customer is to determine if he or she has the capacity to buy the product. This offer, though not very frequent, offers customers of this firm a rare opportunity to engage in bargaining for the products they purchase. They end up purchasing the product at discounted prices during such periods. Another popular strategy that this firm uses is incremental incentives. In this strategy, the firm would offer its customers an increased incentive based on the value of their purchase. When purchasing a product that is worth 50 dollars, the customers would be offered a discount of 5 dollars. If these customers made a purchase of a product worth 100 dollars, the discount would be 12 dollars. If the purchase were worth 200 dollars, the discount would be 25 dollars. This would motivate employees to make a purchase worth higher values in order to increase their benefit. The secret behind this strategy is to increase the rate of stock turnover. Although the profit margin will be massively reduced when one makes huge purchase, the large volume of sales will compensate the small margin of the profit. The increased sales of the products would give this firm an edge over others. This strategy is also meant to counter the force of the competitors. Some competitors would always avoid any incident that may demonstrate that there is a price war in the market. The above four strategies have pushed up the sales of this firm. The firm has been in a position to expand its market share within the local and international markets. It is one of the most preferred apparel shops in the United States and British markets. The management has been able to develop a close bond between the firm and its customers through best practice. One of the leading policies has always been to ensure that it keeps the sales volume high. Sexy Little Geisha In the process introducing new product in the market, many firms always try to capture the attention of customers using means that would pass the intended message in the best way possible. They always try to make an impact in a way that will make the market notice its presence within the shortest time possible, and with the desired impact. This is what Victoria’s secret expected when it introduced Sexy Little Geisha into the American and European markets. The picture belo w was used to introduce this product. ‘Sexy Little Geisha’ The above lingerie, dubbed Go East, was expected to hit the market with a bang. Klasse says, â€Å"Sexy Little Geisha, an Asian-inspired getup from Victoria’s Secret’s Go East collection, includes a mesh bodysuit with floral patterns on the bra cups and crotch, a tiny floral fan, a removable obi belt, and matching chopsticks with tassels,† (Klasse 1). This product was perfect for the market, especially for the holidaymakers in the United States and Europe. However, the marketing management did not give a deeper though its market proposition when it finally brought it to the market. The product was marketed for its sexual appeal. The marketing team was convinced that this was the best way to introduce this product to the market. According to Foston (82), this was not a bad approach to market this product. This scholar holds that all lingerie products are always designed and marketed as produ cts that would make the woman sexually appealing. This scholar says that this would be appealing in the eye of men, and as is always the norm, women would always like to be appealing in the face of men. This is especially the case when it comes to the lingerie. The mistake that the marketing team of this firm did was to state that the lingerie would offer the wearer sexual satisfaction that is not properly found in the west. That is why the product credo was Go East, where it is generally believed that women offer sexual satisfaction to men. It is common to use sexual appeal in marketing arena. In fact, Kate (29) says that it is becoming common in many industries in the cotemporary world. However, the message that came out was completely upsetting. There is a general belief that men for their sexual fantasies use Asian women. When this product said lets go east in reference to the need to be more appealing, there were various market segments that felt seriously offended by the move. The American and European women considered this message offensive because to them, the message that was being passed is that women are sexual objects (Jennings 45). They seriously took offense with the product and the company and therefore, boycotted the product. The message also offended the Asian women. They were not happy with the fact that to the firm, Asia women are sexual objects used by men for their own satisfaction. This incident raised a lot of controversy and the management had to act with speed and ensure that this issue was solved immediately. The management was forced to recall the advert in less than one week after its introduction. The product was also modified and brought back to the market with different specification. Although the firm was able to overcome this challenge, it hurt its market penetration. Challenges Faced when Advertising Lingerie Advertising lingerie poses a serious challenge to firms in this industry for a number of reasons. Just as any other pro duct in the market, the best way of advertising lingerie is by giving an image of someone wearing it. In this case, it would require the advertiser to show how beautiful the lingerie can be on the body. This is always very challenging, especially when the society is reserved. The lingerie would be viewed as a garment that should be private. Some societies may find such an advertisement as the one shown below as an offensive, especially given the fact that the woman is considered to be revealing a lot more than should be revealed. Figure 2 The above model is advertising lingerie that has just arrived in the market. While a section of the market may consider the product too revealing, another section will consider it inappropriate because it does not reveal the design of the panty fully. They would therefore prefer an advert as this shown below. The challenge therefore, comes when the other section now considers such an advert as the one below as being too revealing or even immoral i n the face of the society. The firm will be struggling to come up with a compromise between these two divides. Figure 3 The above advert may not be welcome in various societies due to the level of nudity it demonstrates. However, Beatty (119) says that the most important factor that a firm should consider is the appropriateness of the advert based on the target market. This is what Victoria’s Secret has been keen on. Conclusion Victoria’s Secret is one of the most prosperous apparel shops in the United States and the European markets. The firm has been keen on attracting the market using various strategies. One of the biggest secret that this firm has been keen to employ is the need to keep people flowing into their stores. They use every means at their disposal to ensure that people visit the store for they are sure that from the visit, there will be sales. Works Cited Beatty, Jeffrey. Business Law and the Legal Environment. Mason: Thomson, 2007. Print. Daniel. A Wal k in Victoria’s Secret: Poems. Baton Rouge: Louisiana State University Press, 2010. Print. Foston, Smith. Victoria’s Secret: A Conspiracy of Silence. Sacramento: Victoria Lazarian Heritage Association, 2001. Print. Jennings, Marianne. Business: Its Legal, Ethical, and Global Environment. Mason: South-Western Cengage Learning, 2012. Print. Kate, Klasse, Anna. ‘Sexy Little Geisha’ More Victoria’s Secret Controversies.’ The Daily Beast, Sep 26, 2012. Poole, Jason. Victoria’s Secret: A Novel. Owings Mills: Cartel Publications, 2008. Print.. This essay on The Argument of Victoria’s Secret to Make Strategies for Sell was written and submitted by user Ashlynn Burke to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.